Ya Ride legal centre

Privacy Policy

Learn how Ya Ride collects, uses, protects, and retains personal information when you use our services.

PrivacyTerms
Official Ya Ride document

Last Updated: July 18, 2026

At Ya Ride, operated by DANYABI TRADING PLC ("Company", "we", "us", or "our"), a company registered under the laws of the Federal Democratic Republic of Ethiopia with Taxpayer Identification Number (TIN) 0094199977, we are committed to protecting the privacy and security of your personal data.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you use our mobile applications (the "Rider App" and "Driver App"), our website, or any related services (collectively, the "Services").

Please read this Privacy Policy carefully to understand our practices regarding your personal data. By accessing or using our Services, you consent to the collection and use of your information as described in this Policy.

1. INFORMATION WE COLLECT

We collect information you provide directly, information generated automatically during your use of the Services, and information from third-party sources.

1.1 Information You Provide Directly

  • Account Registration Data: When you sign up as a Rider or Driver, we collect your name, phone number, email address, password, profile photo, and language preferences.
  • Payment Details: For in-app wallet funding and card payments, we collect payment card info, digital wallet numbers, or transaction receipts.
  • Driver Compliance & Verification Data: We collect documents required to verify Drivers, including national ID card or passport, driver’s license, vehicle registration papers (blue card), vehicle insurance documents, and background check reports.
  • User Communications: We collect information when you contact our customer support team or send messages to other users (Rider-to-Driver) via the in-app chat function.

1.2 Information Collected Automatically

  • Real-Time Location Data:
    • Riders: We collect precise or approximate location data from your mobile device when the Rider App is running in the foreground. If you permit background location access, we may also collect location data when the app is closed or not in use.
    • Drivers: We collect precise location data from your mobile device when the Driver App is open and running in the foreground or background (including when your status is set to "online" or "active"). This is required to match you with riders and calculate trip distances.
  • Transaction Information: We collect details of trips and deliveries, including pick-up and drop-off addresses, dates, times, distance traveled, fares charged, and payment methods.
  • Device & Usage Information: We collect information about the hardware and software you use, including device model, operating system version, unique device identifiers, IP address, mobile network operator, and app crash logs.
  • Cookies & Tracking Technologies: We use cookies and similar technologies on our website and in-app web views to store user preferences and track analytics.

2. HOW WE USE YOUR INFORMATION

We use your personal information to deliver a safe, reliable, and efficient service. Specifically, we use your data to:

  • Provide and Maintain Services: Create and manage your account, match Riders with Drivers, map routes, calculate fares, and process payments.
  • Ensure Safety and Security: Verify identities and eligibility, monitor trips in real-time, detect fraud or suspicious behavior, and enforce our Terms of Service.
  • Customer Support: Investigate, troubleshoot, and resolve dispute cases or technical issues.
  • Communications: Send transaction messages (receipts, booking confirmations), push notifications (trip updates), and operational alerts (verification updates).
  • Regulatory Compliance: Comply with local transport directives issued by the Addis Ababa Transport Bureau (AATB) and cybersecurity requirements mandated by the Information Network Security Administration (INSA) of Ethiopia.

3. HOW WE SHARE YOUR INFORMATION

We do not sell your personal data. We share your information only under the following circumstances:

3.1 Sharing Between Users

  • Rider Details Shared with Driver: When a Rider requests a trip, we share their name, pick-up/drop-off locations, rating, and profile photo with the matched Driver.
  • Driver Details Shared with Rider: When a Driver accepts a trip, we share their name, photo, phone number (masked or via shortcode/in-app call), vehicle make/model/license plate, and real-time location with the Rider.

3.2 Sharing with Service Providers & Partners

We share data with third-party service providers who perform operations on our behalf, including:

  • Digital payment processors and gateway providers (e.g., Telebirr, CBE Birr, Chapa).
  • Cloud hosting providers (for database and application storage).
  • Map and navigation services.
  • SMS gateway providers for OTP verification.

3.3 Legal and Regulatory Disclosures

We may disclose your personal data to government officials, law enforcement agencies, or regulatory authorities (such as INSA) if we believe in good faith that disclosure is required by:

  • Applicable Ethiopian laws, regulations, or licensing requirements.
  • Legal processes, subpoenas, or judicial orders.
  • The need to protect the rights, property, or safety of DANYABI TRADING PLC, our users, or the public.

4. DATA SECURITY

We implement industry-standard administrative, technical, and physical security measures to safeguard your personal data against unauthorized access, loss, misuse, alteration, or destruction.

Our security framework is designed in alignment with the national standards audited by INSA. Data transmitted between our mobile apps and backend APIs is encrypted using Secure Sockets Layer (SSL)/Transport Layer Security (TLS) technology.

5. DATA RETENTION

We retain your personal data for as long as you maintain an active account with us. Following account deletion requests, we may retain certain transactional records (such as trip history, invoices, and payment details) for a legally mandated period to comply with Ethiopian tax, transport, and auditing laws, or to resolve active disputes.

6. YOUR RIGHTS & CHOICES

6.1 Account Modification

You can review and update your name, email, phone number, and password directly within the settings menu of the Rider or Driver Apps.

6.2 Location Services

You can choose whether to share your location by adjusting the privacy settings on your mobile device. However, disabling location services will prevent you from requesting rides (Riders) or receiving dispatch offers (Drivers).

6.3 Account Deletion

You can delete your account at any time from the app (Profile → Delete Account) or at https://yaride.et/delete-account. You'll be asked to verify your phone number before the request is accepted.

Deletion cannot be started while you have a trip in progress, a positive wallet balance, or, for drivers, an outstanding balance owed to Ya Ride. Contact support to resolve these first.

Once accepted, your account enters a 30-day recovery period. You are signed out on all devices immediately and the account cannot be used during this time. You can cancel the deletion by logging in and confirming before the period ends.

After 30 days, we permanently erase the personal information we hold about you: your name, phone number, email address, profile photo, saved addresses, and any identity or vehicle documents. Where information cannot be erased without destroying another person's records — for example, messages you exchanged with a driver — we remove your contribution and retain theirs.

We retain records of trips and payments for 10 years, as required by the Commercial Code of Ethiopia and the Tax Administration Proclamation. These records are kept in a form that is not linked to your identity and cannot be used to identify you.

If your wallet has a balance when the recovery period ends, deletion is paused and we will contact you so the balance can be paid out before proceeding.

Rider and driver accounts are held separately. Deleting one does not delete the other.

This reflects your right to erasure under Article 28 of the Personal Data Protection Proclamation No. 1321/2024, subject to the exceptions in Article 28(3) for compliance with legal obligations.

7. CHILDREN'S PRIVACY

Our Services are not designed for or directed to children under the age of 18. We do not knowingly collect personal data from individuals under 18 years of age. If we learn that a minor has provided us with personal information, we will delete it immediately.

8. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. If we make significant changes to the way we handle your personal data, we will notify you through the Platform, via email, or by updating the "Last Updated" date at the top of this policy. Your continued use of the Services after the updates indicates your consent to the changes.

9. CONTACT INFORMATION

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:

  • Company Name: DANYABI TRADING PLC
  • General Manager: Mr. Daniel Getahun Bezabih
  • TIN: 0094199977
  • Office Address: Arada Sub-city, Woreda 08, House No. 106
  • Email: support@yaride.et